ABOUT THE SHOW

The Sports Licensing & Tailgate Show, held in January in Las Vegas, NV, is the premier event for licensors, licensees, retailers, and colleges interested in licensed products.

Attendees will have the chance to see more than 300 exhibiting companies representing every possible product category. All of the professional leagues and collegiate teams will be represented. Licensors participating will be CLC, NASCAR, NHL, MLB, NBA, and NFL.

The show attracts buyers from all types of retailers: specialty shops, fan shops, department stores, sporting goods stores, online retailers, collectibles, and gift stores. Retailers that attended in 2025 include Amazon, Sam’s Club, Fanatics, Sports Nation, Hot Topic, TJX Companies, Target Corp, Forever 21, Burlington Stores, Tilly’s, Ross Stores, Chewy, and many more. Click here to view the entire 2025 store list. 

The show continues to have a strong collegiate licensing presence. Hundreds of college bookstore buyers (including Michigan State University, UCLA, Princeton University) and more than 200 college licensing departments, continue to attend. Click here to view the entire 2025 school list.